We’ve probably all heard the announcements by airline pilots warning that “we might encounter some turbulence” on the flight ahead. For the hospital industry—at least as far as the physician shortage is concerned—the announcements are long since over. We’re flying directly through the turbulence as we enter 2020, and it’s only going to get bumpier in the decade ahead.
We have lots of good news to share at Eagle Telemedicine, but sometimes we can’t share all of it. We fully understand and respect the rule that some hospitals and health systems have against making a public endorsement of any product or service. But, it does prevent us from sharing in our marketing materials all the great stories and the details we have to tell about the success of our programs. That’s frustrating, but again, we understand. We can, however, broadcast the amazing results we are helping those hospitals achieve…without mentioning the names or specific location of the facility.
Businesses understand today that customers want more than one way to interact with them. Ordering products online. Checking reviews on mobile apps. Joining company communities on social media. 2019 saw healthcare’s evolution in the same multi-channel direction. No longer is it a single visit to the doctor or hospital. Today’s healthcare is a series of interactions with multiple access points or “front doors,” some personal, some digital—outpatient clinic visits, email conversations with doctors or clinical staff, online checking of lab results or Q&As on a patient portal, virtual doctor visits. It was the new model of healthcare in 2019.
After 10 years of providing telemedicine programs to hospitals, we’ve had time to carve out a specific niche in the market. We know what makes us different from other telemedicine companies, so we’ve taken time to put those differentiators down on paper in a new Telemedicine Playbook: “What to Look for When Choosing a Provider – Six Tips for Success.”
Telemedicine. The evolution continues. For hospital administrators today, the conversation has switched from “What is Telemedicine?” to “How do I get a Telemedicine program started?” In every situation where inpatient telemedicine is considered, return on investment (ROI) factors prominently in the decision. The four key factors hospitals should consider: Impact on transfers, improved clinical metrics, patient and family satisfaction, and physician retention.
It was abundantly clear in 2018 that there is a new reality in U.S. inpatient care. As I wrote in my year-end blog last month, most hospitals across the country have embraced the value equation telemedicine offers. No longer viewed as a novelty, telemedicine will continue to gain ground in hospitals in 2019—both in general hospitalist services and in a wider range of specialty offerings.