Businesses understand today that customers want more than one way to interact with them. Ordering products online. Checking reviews on mobile apps. Joining company communities on social media. 2019 saw healthcare’s evolution in the same multi-channel direction. No longer is it a single visit to the doctor or hospital. Today’s healthcare is a series of interactions with multiple access points or “front doors,” some personal, some digital—outpatient clinic visits, email conversations with doctors or clinical staff, online checking of lab results or Q&As on a patient portal, virtual doctor visits. It was the new model of healthcare in 2019.