In previous posts, we’ve discussed the strategic challenges of gaining consensus among hospital leadership to start a telemedicine program. Part I and Part II covered hurdles such as the crisis-planning mindset and fear of change. In Part III, we address the tactical challenges involved in laying the foundation for a successful telemedicine program.
In this blog series, we’re outlining some of the major hurdles to starting a telemedicine program in the hospital setting. Part I dealt with the failure to see the strategic value of telemedicine, and how to overcome it. Here are four other strategic hurdles we have encountered in the quest to gain consensus at the medical staff and board level. Resistance comes in many forms—personal, political, institutional—but it can be overcome with a thorough understanding of telemedicine’s myriad benefits.
Many U.S. hospitals are realizing strong returns on their investments in telemedicine. Staffing gaps are filled, patient transfers are reduced, and Leapfrog scores as well as other metrics are on the uptick. And by the way, their staffing costs have gone down. Despite the success stories, other hospitals struggle, for a variety of reasons, over the question of whether to implement telemedicine. In this new series of blog posts, we’ll cover the strategic and tactical challenges that often arise when a hospital is considering a telemedicine program, and we’ll offer tips on how to meet them. In this first installment, we discuss some of the strategic challenges involved in making the case for telemedicine and encouraging its adoption by a hospital or health system.